We had the joy of working with Amanda from Minimoochoos, a new kids label start up made 100% in Australia using Australian made fabrics, and created by one mum who wants to inspire other mums that you can do it whatever your dream may be.
Website Coming soon -- www.minimoochoos.com.au
1. What made you decide to create a kidswear label?
When I had my son, who is now 1 year old I decided to make a couple of "one of a kind" pieces for him and that was the beginning of Minimoochoos. I had many problems finding the type of clothing that I wanted him to wear, and what was even more troubling was finding where they were made, and what type of conditions they were made in. I found that everything was very gender orientated, trucks for boys, barbies for girls - I wanted to create pieces that could be worn for either boys or girls.
2. What struggles have you faced as a new label?
The main struggle is the sourcing of materials and trims, followed by the large MOQs required from factories here in Australia to produce the items I wanted. Unfortunately I just can't work with 50 pcs per colour!!
Being a stay at home mum while supporting my family is super important to me, and that is why I chose to work with Melbourne Fashion Lab - the owner there is a mum too and she gets it! What better way to support mums, then work with other mums. When I told her I just wanted afew pieces here and there, she said no problems!
As for fabrics, Melbourne Fashion lab had connections with factories that knew her personally so she could often get sampling fabrics for me without a problem. I tried contacting my own factories just to be turned down, as I'm just so new to everything.
3. What are your aspirations for Minimoochoos?
I would love to grow the brand further, and offer a great ranges of classic pieces that are interchangable and matching pieces for adults. Why do the kids get to have all the fun, when Mum or Dad can join in.
I also want to continue to support our Australian Made community, use aussie made fabrics, and work with other mums to support their families too.